Regular communication and promotion is vital to the success of your strategy at all stages of the project management cycle.
People will want to know about changes to workplace practices or the environment that may impact their everyday work and have their say.
They can only get involved in a health and wellbeing strategy if they know about it and learn about the ways they can participate. You may need to let people know about new or reviewed policies, upgrades to facilities (e.g. walkway repairs or new kitchen facilities) or to promote an upcoming activity or event.
Regular communication:
- creates recognition
- stimulates interest, anticipation and motivation
- informs potential participants of their role
- explains where to go for more information
- keeps the broader workforce such as employers, managers and team leaders informed.
To ensure you keep communicating regularly, and to the right people, we’ve developed a simple communications plan template (PDF, 191.0 KB) to help you get started and keep your communications on track.
| Ways to communicate and promote your strategy1 | |
|---|---|
Print promotions Include a message in your workplace newsletter. Create some eye-catching posters and place in high traffic areas such as kitchens, stairwells. Include a message in your workplace newsletter or CEO memos. | Online methods Include information on your intranet. Email people and set calendar reminders about events. Use social media such as Facebook and Twitter to notify people. |
Staff meetings Talk to people at regular team meetings or catch-ups. Use managers or champions to spread the word. Share any individual successes or positive stories, with people’s permission. | Program launch Invite a guest speaker or ask senior management to speak at launch. Provide a healthy breakfast, lunch or morning tea to model healthy choices. Give away healthy incentives, such as pedometers or water bottles, to encourage attendance. |
Source: Government of Western Australia Department of Health. Toolkit for a Healthier Workplace 2021 (cdn.livelighter.com.au/assets/resource/workplace/2021-07-toolkit-for-a-healthier-workplace.pdf)
Resources
Communications plan template (PDF, 191.0 KB)
1 Live Lighter, Toolkit for a healthier workplace, Live Lighter, 2021.